Alya Indira Putri (MSc Marketing 2025) shares how transitioning from Edinburgh to SE Asia's hyper-velocity market reshaped her perspective, and why brand retention is the ultimate test of longevity in the digital economy.
The University of Edinburgh and NatWest Group have worked together on developing and delivering an executive education programme for 60,000 staff, helping shape NatWest Group’s AI & Data Ethics programme and wider learning pathway.
The MSc International Business and Emerging Markets Class of 2015 returned to Edinburgh in early June for a class reunion. Their Programme Director Xiaobai Shen reflects on the enduring friendships and connections made throughout the 17 year lifetime of the programme, that continue to flourish to this day.